Family traditions hold true at area dealership
Rebecca Barnes
Now entering its third generation of family ownership and management, Cable Motors has more reasons than ever for area auto shoppers to visit their dealership at 5600 NW 39th Expressway. The dealership features new and used Kia, Mitsubishi and Volkswagen autos. The team of professionals led by owner Greg Cable is still holding fast to the family tradition begun by Gale and Peggy Cable in 1965.
“There are very few family-owned dealerships left in the United States,” Cable said. His son John Cable manages the Kia and Mitsubishi finance department. “We’ve got a very personal stake in it, because it’s our name on the front of the building. So doing the right thing is very important to us.” He said the high standards of honest customer service established by his father still keep customers coming back to Cable and recommending them to friends and family. Loyalty to the dealership frequently surpasses even brand loyalty to a certain type of car, Cable said.
“As we’ve changed from some lines, people change with us in order to do business here,” he said. And it isn’t just the Cable family customers get used to seeing – the faces of sales staff and mechanics are also familiar to many returning customers.
“Most of our employees have a lot of tenure. The average is about 10 or 11 years, and our parts manager has been with us over 20 years.” That’s an important part of the dealership’s continued good reputation, he said.
“Buying a car is one day out of your life, but that’s just the start of your relationship with the dealer,” Cable said, pointing out that extended warranties on many new cars mean customers will be coming back for maintenance for up to 10 years. “We want you to come in and know we’re going to take care of you.”
He said the opportunity to research cars online has resulted in a better-informed customer – a development he sees as positive.
“The car-buying experience has changed quite a bit in the last several years since people have become more internet- and information-savvy,” he said. “That’s changed the car-buying cycle in a way that has helped us, because we have a better-educated consumer. Selection is easier because customers know what they’re looking for, and we can focus even more on our goal of taking care of that customer.” He said selling a car to a customer is just a small part of the dealership’s goal.
“We want you to come back,” Cable said. “Your next car is more important to me than the one you’re driving today, because I plan on still being here.”
Rebecca Barnes
Now entering its third generation of family ownership and management, Cable Motors has more reasons than ever for area auto shoppers to visit their dealership at 5600 NW 39th Expressway. The dealership features new and used Kia, Mitsubishi and Volkswagen autos. The team of professionals led by owner Greg Cable is still holding fast to the family tradition begun by Gale and Peggy Cable in 1965.
“There are very few family-owned dealerships left in the United States,” Cable said. His son John Cable manages the Kia and Mitsubishi finance department. “We’ve got a very personal stake in it, because it’s our name on the front of the building. So doing the right thing is very important to us.” He said the high standards of honest customer service established by his father still keep customers coming back to Cable and recommending them to friends and family. Loyalty to the dealership frequently surpasses even brand loyalty to a certain type of car, Cable said.
“As we’ve changed from some lines, people change with us in order to do business here,” he said. And it isn’t just the Cable family customers get used to seeing – the faces of sales staff and mechanics are also familiar to many returning customers.
“Most of our employees have a lot of tenure. The average is about 10 or 11 years, and our parts manager has been with us over 20 years.” That’s an important part of the dealership’s continued good reputation, he said.
“Buying a car is one day out of your life, but that’s just the start of your relationship with the dealer,” Cable said, pointing out that extended warranties on many new cars mean customers will be coming back for maintenance for up to 10 years. “We want you to come in and know we’re going to take care of you.”
He said the opportunity to research cars online has resulted in a better-informed customer – a development he sees as positive.
“The car-buying experience has changed quite a bit in the last several years since people have become more internet- and information-savvy,” he said. “That’s changed the car-buying cycle in a way that has helped us, because we have a better-educated consumer. Selection is easier because customers know what they’re looking for, and we can focus even more on our goal of taking care of that customer.” He said selling a car to a customer is just a small part of the dealership’s goal.
“We want you to come back,” Cable said. “Your next car is more important to me than the one you’re driving today, because I plan on still being here.”
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